Flore Tyberghein

Critic
DISC Type : C

Chief Marketing Officer at BlaBlaCar

Paris, Île-de-France, France

Overview

Flore Tyberghein is the Chief Marketing Officer at BlaBlaCar, bringing 18 years of leadership experience from top companies like Google and Deezer. She is a brand and growth strategy expert, having managed large teams and multi-million euro budgets. Flore holds degrees from The Wharton School and Sciences Po Bordeaux.

Flore is a vocal advocate for Diversity and Inclusion, frequently posting about the topic. She also shows a strong interest in corporate social responsibility, promoting initiatives that align with her values. She has experience co-building a mentoring program for women at Deezer.

She was named one of the top 20 marketing and communication personalities to follow in 2025 by "Jai un pote dans la com".

Personality Overview

ROI Driven

Critic

Information Seeker

They prefer to analyze logically and value objective facts over emotions.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Brand vs. Performance
Flore has publicly spoken about the challenge of balancing brand-building initiatives with performance marketing to justify budgets to C-level executives.
Growth Strategy
Her role at BlaBlaCar and previous positions have a heavy focus on driving growth through SEO, SEA, conversion rate optimization, and international expansion.
Diversity and Inclusion
She actively discusses the importance of D&I and has been involved in creating mentorship programs for women in her previous roles.

Media Appearances

Flore has no verified media appearances

Work History

2023
Chief Marketing Officer at BlaBlaCar
2021 - 2023
VP Brand and Content Strategy at Monoprix
2017 - 2021
Vice President - Marketing, Growth and Brand at Deezer
6-2013 - 11-2017
Brand and Creative Strategy Lead at Google
5-2011 - 6-2013
Product Solutions Lead, Google Display Network and Programmatic Solutions at Google

Education

2015 - 2016
Marketing from The Wharton School
2004 - 2008
Master's degree from Sciences Po Bordeaux

More Information

Social Presence :

Prographics :

Exp : 18 Location : Paris, Île-de-France, France Job Level : Leadership Designation : Chief Marketing Officer at BlaBlaCar
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Insights For Selling To Flore

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Flore is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Flore

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Flore move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Flore take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Flore

Personality Compatibility


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