Flore Tyberghein in

Flore Tyberghein

Critic · DISC type C
Chief Marketing Officer at BlaBlaCar
📍 Paris, Île-de-France, France

Flore Tyberghein is the Chief Marketing Officer at BlaBlaCar, bringing 18 years of leadership experience from top companies like Google and Deezer. She is a brand and growth strategy expert, having managed large teams and multi-million euro budgets. Flore holds degrees from The Wharton School and Sciences Po Bordeaux.

Flore is a vocal advocate for Diversity and Inclusion, frequently posting about the topic. She also shows a strong interest in corporate social responsibility, promoting initiatives that align with her values. She has experience co-building a mentoring program for women at Deezer.

She was named one of the top 20 marketing and communication personalities to follow in 2025 by "Jai un pote dans la com".

Read the full overview →
Experience
18 Years
Current Role
Chief Marketing Officer
Job Level
Leadership
Location
Paris, Île-de-France, France
Personality Overview

How Flore shows up

ROI Driven
Critic
Information Seeker

They prefer to analyze logically and value objective facts over emotions. They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Priorities

Topics Flore cares about

Brand vs. Performance
Flore has publicly spoken about the challenge of balancing brand-building initiatives with performance marketing to justify budgets to C-level executives.
Growth Strategy
Her role at BlaBlaCar and previous positions have a heavy focus on driving growth through SEO, SEA, conversion rate optimization, and international expansion.
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Career

Work history

2023
Chief Marketing Officer
BlaBlaCar
2021 - 2023
VP Brand and Content Strategy
Monoprix
2017 - 2021
Vice President - Marketing, Growth and Brand
Deezer
6-2013 - 11-2017
Brand and Creative Strategy Lead
Google
5-2011 - 6-2013
Product Solutions Lead, Google Display Network and Programmatic Solutions
Google
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2015 - 2016
Marketing
The Wharton School
2004 - 2008
Master's degree
Sciences Po Bordeaux
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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