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Florence Bird

Enthusiast · DISC type i
Head of Social at Groupe Clarins
📍 United Kingdom

Florence Bird is the Head of Social at Groupe Clarins, specializing in organic and paid social strategy for the luxury beauty and fashion sectors. Her career includes key roles at Richemont, Stella McCartney, and Victoria Beckham Beauty. She holds a degree in History of Art from the University of York.

Based on her academic background, Florence likely has a strong personal interest in the arts and visual culture, which complements her professional work in aesthetics-driven industries like beauty and fashion. She is a natural communicator and motivator who thrives in team environments.

Unique fact: Florence humorously credits wearing "killer heels" to her final interview with Victoria Beckham as the reason she landed the job at Victoria Beckham Beauty.

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Experience
8 Years
Current Role
Head of Social
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Florence shows up

Non-Confrontational
Optimistic
Story Driven

Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Priorities

Topics Florence cares about

Luxury Brand Strategy
Her career is centered around high-end brands like Groupe Clarins, Richemont, and Stella McCartney, focusing on social media presence and content.
Social & Content Strategy
She led talent and content strategy for an Amazon Fashion EU campaign and has managed global social media for multiple major beauty and fashion houses.
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Career

Work history

9-2025
Head of Social
Groupe Clarins
9-2023 - 9-2025
Senior Social Media and Content Manager
Richemont
10-2022 - 9-2023
Social Strategist
Jellyfish
4-2021 - 10-2022
Global Social Media Manager
Stella McCartney
12-2019 - 4-2021
Social Media and Community Manager
Victoria Beckham Beauty
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2011 - 2014
History of Art
University of York
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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