Florentine Ramböck in

Florentine Ramböck

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Head of E-Commerce at PALFINGER AG
📍 Salzburg, Salzburg, Austria

Florentine Ramböck is the Head of E-Commerce at PALFINGER AG, where she leads the global B2B webshops. With a certification in full-stack development, she uniquely bridges the gap between IT, ERP, marketing, and sales, combining technical expertise with digital project management to drive the companys e-commerce strategy.

Florentine has a strong international background, having completed semesters abroad in both Madrid, Spain, and British Columbia, Canada. During her time in Canada, she enjoyed volunteering at the nearby Sun Peaks ski resort, reflecting an interest in winter sports and community involvement.

She co-authored a publication on an unusual topic for a tech professional: "Film-Induced Tourism: The Use of Film as a Marketing Tool. "

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Experience
8 Years
Current Role
Head of E-Commerce
Job Level
Mid-senior
Location
Salzburg, Salzburg, Austria
Personality Overview

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Priorities

Topics Florentine cares about

Global B2B E-Commerce
As Head of E-Commerce for PALFINGER AG, she is the project owner for the company's global B2B webshops and spearheads their digital commerce strategy.
Full-Stack Development
Holds a certificate in Full-Stack Web Development, giving her a technical edge in managing complex e-commerce projects and bridging the gap between business and IT teams.
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Career

Work history

10-2025
Head of E-Commerce
PALFINGER AG
2-2022 - 10-2025
E-Commerce-Managerin Global Service
PALFINGER AG
1-2025 - 4-2025
Full Stack Web Development Program
UpLeveled GmbH
8-2018 - 12-2021
Digital Project Manager
LOOP New Media GmbH
3-2017 - 12-2017
Working Student Digtial Marketing
Saint Elmo's
In the press

Media appearances

Investment in New eCommerce Shop and Optimized Spare Parts Logistics. Featured in PALFINGER AG News
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Education
2012 - 2015
Bachelor of Arts (B.A.)
Fachhochschule Salzburg
2018 - 2018
Semester Abroad
Universidad Complutense de Madrid
2016 - 2018
Master of Arts (M.A.)
Hochschule für Angewandte Sprachen des SDI München
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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