Florentine Ramböck is the Head of E-Commerce at PALFINGER AG, where she leads the global B2B webshops. With a certification in full-stack development, she uniquely bridges the gap between IT, ERP, marketing, and sales, combining technical expertise with digital project management to drive the companys e-commerce strategy.
Florentine has a strong international background, having completed semesters abroad in both Madrid, Spain, and British Columbia, Canada. During her time in Canada, she enjoyed volunteering at the nearby Sun Peaks ski resort, reflecting an interest in winter sports and community involvement.
She co-authored a publication on an unusual topic for a tech professional: "Film-Induced Tourism: The Use of Film as a Marketing Tool. "
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