Florian Haller in

Florian Haller

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Owner and CEO at Serviceplan Group
📍 Munich, Bavaria, Germany

Florian Haller is the Owner and CEO of Serviceplan Group, Europes largest owner-operated communications agency, which he took over in 2002. An MBA graduate from the University of St. Gallen, he previously worked at Procter & Gamble. He has driven the groups significant international expansion, establishing a presence across Europe, the USA, and China.

Outside of his corporate role, Florian is a passionate collector of contemporary art, a passion he shares with his father and co-founder of Serviceplan, Dr. Peter Haller. The companys headquarters in Munich doubles as a modern museum, displaying over 250 pieces from their private collection. He also serves on the supervisory board of Ravensburger AG.

He is the son of the companys founder, Dr. Peter Haller, and has successfully transformed the German agency into a global communications powerhouse.

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Experience
34 Years
Current Role
Owner and CEO
Job Level
Leadership
Location
Munich, Bavaria, Germany
Personality Overview

How Florian shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Florian cares about

Marketing as Investment
Advocates that marketing is not a cost factor but a crucial investment for growth, a theme he often discusses in interviews and social media posts.
Integrated Communication
Champions the "House of Communication" model, which combines creative, media, and technology services to provide integrated solutions for clients like BMW.
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Career

Work history

2002
Owner and CEO
Serviceplan Group
2000 - 2002
Managing Partner Serviceplan Group Holding
Serviceplan Group
1996 - 2000
Managing Partner Serviceplan Campaign
Serviceplan Group
1991 - 1996
Brand & Category Manager Laundry & Cleaning
Procter & Gamble
In the press

Media appearances

Adformatie interview Florian Haller Serviceplan Group. Featured in YouTube
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Serviceplan Group – Our CEO Florian Haller explains in an interview. Featured in Facebook
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Education
1986 - 1991
Master of Business Administration (MBA)
University of St.Gallen
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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