Florian Lüft in

Florian Lüft

Evaluator · DISC type Cds
Director Business Development and Marketing at Univers
📍 Greater Munich Metropolitan Area, Germany

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
25 Years
Current Role
Director Business Development and Marketing
Job Level
Mid-senior
Location
Greater Munich Metropolitan Area, Germany
Personality Overview

How Florian shows up

Hard To Convince
Thorough Evaluator
Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Priorities

Topics Florian cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

6-2020
Director Business Development and Marketing
Univers
1-2011
Founder, Managing Director
Ridotto Group - Florian Lüft Beratungsgesellschaft mbH
4-2016 - 5-2022
Managing Partner
Commerce Innovation Group
4-2013 - 5-2022
Vice President Sales D/A/CH
Apptus Technologies AB
8-2010 - 5-2022
Member of the Advisory Board
Sportnex GmbH
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1996 - 1999
Diplom Betriebswirt (BA)
Berufsakademie Ravensburg
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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