Francesca Gambrell in

Francesca Gambrell

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General Manager - Zita West Products at Samarkand Global
📍 London Area, United Kingdom

Francesca is the General Manager for Zita West Products at Samarkand Global, where her work has been described as transformational. She focuses on building the brand globally, with deep expertise in China market entry and direct-to-consumer e-commerce. People who have worked with her describe her as knowledgeable, responsive, and helpful.

Outside of her primary role, Francesca has served as the Head of Alliances for the Museum of Happiness, a non-profit focused on positive psychology, mindfulness, and self-care. During her time at Lancaster University, she was the University Netball Captain, showing a passion for team sports and leadership.

She has a specific interest in leveraging technology to unlock the worlds biggest e-commerce markets for DTC brands.

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Experience
14 Years
Current Role
General Manager - Zita West Products
Job Level
Senior
Location
London Area, United Kingdom
Personality Overview

How Francesca shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Francesca cares about

China Market Entry
Her role involves making considerable brand progress in the Chinese market, and she speaks on topics like KOL collaboration and China's e-commerce landscape.
DTC E-commerce
She actively promotes and discusses innovative direct-to-consumer tools and strategies that have had an "astounding" impact on business growth.
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Career

Work history

4-2021
General Manager - Zita West Products
Samarkand Global
9-2020
Head of Alliances
Museum of Happiness
5-2019 - 8-2020
Commercial Director
Design Works Gaming
6-2016 - 7-2018
Director Of Client Services
Ayima
12-2013 - 6-2016
Director of Client Services
quickthink
In the press

Media appearances

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Education
2006 - 2009
2:1
Lancaster University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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