Francesco Lanzani

Critic
DISC Type : C

President at Phoenix Contact

Cusano Milanino, Lombardy, Italy

Overview

Francesco Lanzani is the President and CEO of Phoenix Contact S. p. A. , a position he has held since the companys inception in Italy. He is a passionate leader focused on industrial automation and innovation, steering the company toward a future defined by electrification and sustainability through the "All Electric Society" vision.

He is deeply committed to environmental stewardship, believing that corporations have a crucial role in solving challenges like climate change. This commitment is demonstrated through company-wide goals for carbon neutrality and recent initiatives to protect and regenerate biodiversity, reflecting a balance between business objectives and a greater purpose.

Francesco has been with Phoenix Contacts Italian subsidiary since 2000, shaping it into a key player in the industrial automation market.

Personality Overview

Precise

Critic

ROI Driven

It is very likely that they will negotiate pricing or other important terms.  They prefer to do logical analysis and value evidence over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

All Electric Society
He is a major advocate for this strategic vision, which aims to create a sustainable world through comprehensive electrification, networking, and automation.
Corporate Sustainability
He frequently emphasizes sustainability as a core mission, aiming for zero emissions and believing companies must help solve environmental issues.
Biodiversity Protection
Actively involved in projects to protect biodiversity, seeing it as a key part of finding a balance between business goals and a sustainable purpose.

Media Appearances

Francesco has no verified media appearances

Work History

12-2013
President at Phoenix Contact
2-2000 - 11-2013
General Manager at Phoenix Contact
9-2008 - 12-2015
General Manager at Progea International SA
1-1995 - 1-2000
General Manager at Pilz
1-1993 - 12-1994
Branch Office Manager at Pilz

Education

Education details unavailable from Beltrami

More Information

Social Presence :

Prographics :

Exp : 32 Location : Cusano Milanino, Lombardy, Italy Job Level : N/A Designation : President at Phoenix Contact
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Insights For Selling To Francesco

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Francesco is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Francesco

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Francesco move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Francesco take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Francesco

Personality Compatibility


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