Francisco is a senior executive with over 20 years of leadership experience across LATAMs healthcare and automotive sectors for companies like Johnson & Johnson. He specializes in commercial strategy, business development, and P&L management. Colleagues describe him as a passionate, visionary, and strategic leader.
He writes about leadership, innovation, and keeping people at the center of business. His recent posts explore the societal impact of AI and the importance of digital transformation in Latin America. He believes kindness demonstrates character and is foundational to being right.
He won the prestigious James Burke Award for developing the best marketing campaign in LATAM based on a value-based model.
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