Francisco Javier Pulido Ramírez in

Francisco Javier Pulido Ramírez

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Staff UX Researcher at Nu
📍 São Paulo, São Paulo, Brazil

Francisco is a Staff UX Researcher at Nu who applies his human-centered design expertise to solve complex problems in finance, tech, and healthcare. Educated in Industrial Design at UNAM and having studied at Stanford, he has led projects for major companies like Facebook, Google, and Pinterest, focusing on creating empathetic solutions.

Beyond his corporate work, Francisco is passionate about applying his design skills for social good. He won an award for designing the logo for Mexico Citys anti-discrimination council and secured first place in a hackathon focused on the sustainable recovery of public spaces in León, Guanajuato.

He has spoken at conferences on the unique and sensitive topic of "After Life UX, " exploring user experience around mortality.

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Experience
14 Years
Current Role
Staff UX Researcher
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Priorities

Topics Francisco cares about

Human-Centered Design
His career is built on using a human-centered design approach to rethink products and services, creating more empathetic solutions for users.
Experience Research
He is interested in creating new methodologies for experience research and strategy to better understand human behaviors and emotions.
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Career

Work history

2-2020
Staff UX Researcher
Nu
4-2016 - 2-2020
Project Leader and Innovation consultant
INSITUM
7-2012 - 4-2016
Project Leader
INSITUM
9-2010 - 5-2011
UX Designer
Appio
In the press

Media appearances

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Education
2009 - 2010
ME310 Class
Stanford University
2003 - 2010
Licenciado en Diseño Industrial
Universidad Nacional Autónoma de México
Social presence
in
Behavioral profile

DISC profile (public)

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