Fraser Morrison in

Fraser Morrison

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CEO and Founder at 1000Steps-Corporate Sales Modelling
📍 Singapore, Singapore

Fraser Morrison is the CEO and Founder of 1000Steps, a Singapore-based sales optimization firm that helps software and professional services companies overcome business bottlenecks. With over 30 years of experience, he is also a Scottish Business Network Ambassador. People he has worked with often describe him as encouraging, inspiring, and an excellent mentor.

Outside of his professional life, Fraser is a dedicated endurance athlete, competing in triathlons. He strongly believes in the correlation between the discipline required for sports and the principles needed for business success. Originally from Aberdeen, Scotland, he moved to Singapore over two decades ago and is inspired by his fathers 50-year sales career.

He achieved 5th best in the world in his age group for triathlon in 2013.

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Experience
41 Years
Current Role
CEO and Founder
Job Level
Leadership
Location
Singapore, Singapore
Personality Overview

How Fraser shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Fraser cares about

Sales as a Process
He champions the philosophy that sales is a structured, repeatable process, not an innate art, a view shaped by overcoming a slump in his own career.
Endurance Sports
As a competitive triathlete, he applies the discipline and data-driven approach from his athletic training directly to his business and sales coaching methods.
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Career

Work history

1-2015
CEO and Founder
1000Steps-Corporate Sales Modelling
1-2021
SBN Ambasador Singapore
Scottish Business Network
6-2011 - 1-2015
CEO
Affinity Financial Consulting Pte Ltd
3-2005 - 6-2011
Senior Consultant
Affinity Financial Consulting Pte Ltd
3-1999 - 2-2005
Financial Consultant
Affinity Financial Consulting Pte Ltd
In the press

Media appearances

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Education
1980 - 1984
Education details unavailable
Mackie academy
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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