Fred is the Director of Traffic Acquisition at Virgin Media, with a deep background in SEO and digital acquisition from his time at Jet2. com and Sky. He holds a Bachelor of Technology from Durban University of Technology and is a BrightEdge Certified Professional. Colleagues describe him as knowledgeable, passionate, and having a unique "can do" mentality.
Originally from South Africa, where he attended Westville Boys High School and served as a Prefect, Fred maintains an interest in the travel and technology sectors, following companies like KLM Royal Dutch Airlines and Google. His career path indicates a strong focus on the intersection of media and digital innovation.
His technical SEO ability is considered exceptional, with a former colleague noting it "puts most SEO practitioners to shame. "
Read the full overview →They are not always early adopters but can be pursuaded by leveraging strong relationships. They excel at seeing the bigger picture, and the long-term impact of their decisions. They are people oriented, friendly and like creating new connections.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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