Fred Gray in

Fred Gray

Energizer · DISC type I
Director of Traffic Acquisition at Virgin Media
📍 Harrogate, England, United Kingdom

Fred is the Director of Traffic Acquisition at Virgin Media, with a deep background in SEO and digital acquisition from his time at Jet2. com and Sky. He holds a Bachelor of Technology from Durban University of Technology and is a BrightEdge Certified Professional. Colleagues describe him as knowledgeable, passionate, and having a unique "can do" mentality.

Originally from South Africa, where he attended Westville Boys High School and served as a Prefect, Fred maintains an interest in the travel and technology sectors, following companies like KLM Royal Dutch Airlines and Google. His career path indicates a strong focus on the intersection of media and digital innovation.

His technical SEO ability is considered exceptional, with a former colleague noting it "puts most SEO practitioners to shame. "

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Experience
13 Years
Current Role
Director of Traffic Acquisition
Job Level
Mid-senior
Location
Harrogate, England, United Kingdom
Personality Overview

How Fred shows up

Relationship Oriented
Informal
Imaginative

They are not always early adopters but can be pursuaded by leveraging strong relationships. They excel at seeing the bigger picture, and the long-term impact of their decisions. They are people oriented, friendly and like creating new connections.

Priorities

Topics Fred cares about

Digital Acquisition
He has extensive experience in this field, progressing from Manager to General Manager at Jet2. com and now Director at Virgin Media, focusing on driving customer growth.
Technical SEO
His career began in SEO management at Sky and Jet2. com, and he has been highly recommended for his deep technical knowledge and excellent results.
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Career

Work history

9-2020
Director of Traffic Acquisition
Virgin Media
2-2018 - 9-2020
General Manager - Digital Acquisition
Jet2.com and Jet2holidays
8-2017 - 1-2018
Senior Manager - Digital Acquisition
Jet2.com and Jet2holidays
4-2014 - 7-2017
SEO Manager
Jet2.com and Jet2holidays
4-2013 - 4-2014
SEO Manager
Sky
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1997 - 2000
Bachelor of Technology (BTech)
Durban University of Technology
1992 - 1996
Education details unavailable
Westville Boys' High School
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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