Fred Licon

Questioner
DISC Type : c

Senior Director, Growth at Rubris Inc.

Edwardsville, Illinois, United States

Overview

Fred has no verified overview

Personality Overview

Value Seeker

Not Easily Convinced

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Fred has no verified topics they care about

Media Appearances

Fred has no verified media appearances

Work History

4-2026
Senior Director, Growth at Rubris Inc.
3-2022 - 4-2026
Chief Marketing Officer at Flint Cooper
1-2015 - 3-2022
Co-Founder and Chief Operating Officer at Lineup Media Group
10-2013 - 3-2022
Co-Founder and Chief Operating Officer at Atomic 47, LLC
5-2011 - 5-2016
Chief Operating Officer at Ocho Global, LLC

Education

1995 - 1999
Bachelor of Arts from Williams College
2002 - 2003
Master of Arts from University of Notre Dame

More Information

Social Presence :

Prographics :

Exp : 21 Location : Edwardsville, Illinois, United States Job Level : Senior Designation : Senior Director, Growth at Rubris Inc.
URL has been copied!

Insights For Selling To Fred

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fred is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Fred

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Fred move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Fred take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Fred

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.