Frederick Macklen in

Frederick Macklen

Evaluator · DISC type Csd
Director comercial at SISTASA
📍 Guatemala

Frederick is a commercial director with over 20 years of experience in marketing and advertising. A graduate of Universidad Mariano Gálvez, he now leads commercial strategy at SISTASA, drawing inspiration from global audiovisual fairs to drive innovation and secure partnerships with the worlds largest technology manufacturers.

He is described as a passionate, creative, and highly competitive professional with a positive and cheerful attitude. His interest in major global media and technology companies reflects his professional dedication to tracking international trends and bringing cutting-edge ideas to his region.

Frederick was instrumental in launching the largest LED screen showroom in Central America, creating an interactive experience center for clients.

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Experience
23 Years
Current Role
Director comercial
Job Level
Mid-senior
Location
Guatemala
Personality Overview

How Frederick shows up

Quality Focused
Fast But Analytical
Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Priorities

Topics Frederick cares about

Innovative AV Tech
He is proud of delivering complex projects like curved and 3D LED screens, and recently launched Central America's largest LED technology showroom.
Global Tech Trends
He actively visits audiovisual fairs in the US, Europe, and Asia to bring the latest global technology and concepts to the Central American market.
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Career

Work history

10-2020
Director comercial
SISTASA
6-2017 - 5-2020
Gerente de Mercadeo
Hacienda Nueva Country Club
4-2013 - 11-2016
Guatemala General Director
PHD
10-2008 - 3-2013
Media Director
Media Direction OMD
4-2001 - 9-2008
Media Director
D4 Comunicaciones
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Education details unavailable
UMG
1996 - 2001
Licenciatura
Universidad Mariano Gálvez
1995 - 2001
Licenciatura
Universidad Mariano Gálvez
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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