Frederick is a commercial director with over 20 years of experience in marketing and advertising. A graduate of Universidad Mariano Gálvez, he now leads commercial strategy at SISTASA, drawing inspiration from global audiovisual fairs to drive innovation and secure partnerships with the worlds largest technology manufacturers.
He is described as a passionate, creative, and highly competitive professional with a positive and cheerful attitude. His interest in major global media and technology companies reflects his professional dedication to tracking international trends and bringing cutting-edge ideas to his region.
Frederick was instrumental in launching the largest LED screen showroom in Central America, creating an interactive experience center for clients.
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