Fredrik Wikfeldt

Researcher
DISC Type : Cs

General Manager at LASER COMPONENTS

Greater Stockholm Metropolitan Area, Sweden

Overview

Fredrik Wikfeldt is the General Manager of LASER COMPONENTS Nordic, leveraging over two decades of sales and management expertise in machine vision and industrial metrology. He holds an M. Sc. in Engineering Physics from KTH Royal Institute of Technology and is a certified board member, guiding business across the Nordic region.

His academic work shows a focus on applying technology for social benefit. For his Masters thesis, he developed an infrared-based localizing system specifically designed to guide and assist visually impaired individuals, blending advanced engineering with a practical, human-centric purpose.

Fredrik authored a graduation thesis on the "T2-localizer, " an infrared navigation system developed to help visually impaired users.

Personality Overview

Process Focused

Cost Conscious

ROI Seeker

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They are thorough and always follow a systematic approach. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Photonics Technology
As GM for an optics and photonics leader and a committee member for Sweden's optics conference, he is deeply engaged in the industry's advancement.
Business Growth
His stated goals upon taking his role included expanding the sales team and growing the business of in-house developed products across the Nordic region.
Aerospace & Defense
Recent social media activity highlights the critical role of photonics in developing next-generation systems for the aerospace and defense sectors.

Media Appearances

Wikfeldt Named CEO of LASER COMPONENTS Nordic. Featured in Photonics.com

See Now

Work History

11-2019
General Manager at LASER COMPONENTS
4-2017 - 10-2019
Regional Sales Manager at Carl Zeiss AB
1-2014 - 6-2017
COO at STEMMER IMAGING
9-2010 - 9-2014
VP Operations at Parameter AB
8-2010
Product Manager at Parameter AB

Education

2000 - 2005
Master of Science from KTH Royal Institute of Technology
2003 - 2004
Basic Course 20 weeks from Stockholm University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater Stockholm Metropolitan Area, Sweden Job Level : Senior Designation : General Manager at LASER COMPONENTS
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Insights For Selling To Fredrik

During A Call Or A Meeting

DO's

  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • Actively address their concerns around change, risk, and acceptance by users

DONT's

  • Avoid emotional and informal language, stay objective and to the point instead
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fredrik is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Fredrik

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Fredrik move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Fredrik take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Fredrik

Personality Compatibility


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