Gabrielle R. in

Gabrielle R.

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SVP/Head of Partnerships at Anyway
📍 United States

Gabrielle is a creative growth executive and the SVP of Partnerships at ANYWAY, focused on scalable brand roadmaps. She specializes in creator-led storytelling and AI-augmented messaging, having secured over $200M in brand partnership revenue. She studied Mass Communication and Media Studies at the University of Arkansas at Pine Bluff.

Described by colleagues as smart, energetic, and a great listener, Gabrielle is passionate about helping young people navigate their future. She is deeply invested in solving youth unemployment challenges and creating systems that guide students from learning to earning, reflecting her companys core mission.

Unique fact: She single-handedly built the beauty vertical for Vital Proteins from the ground up, scaling it from $0 to $25 million in revenue.

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Experience
5 Years
Current Role
SVP/Head of Partnerships
Location
United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Gabrielle cares about

Gen Z Engagement
Her work at ANYWAY and a recent campaign with Coca-Cola are focused on shifting and understanding Gen Z brand perceptions to help them find their career paths.
AI in Marketing
Leverages LLMs and prompt engineering to build high-impact campaigns and is interested in how AI is redefining youth engagement through creator ecosystems.
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Career

Work history

9-2025
SVP/Head of Partnerships
Anyway
4-2025 - 9-2025
Vice President, Integrated Strategy & Operations
Essence Communications Inc.
1-2022 - 4-2025
Vice President, Integrated Brand Strategy
Triller
5-2021 - 1-2022
Vice President, Brand Partnerships
Whalar
10-2020 - 5-2021
Director, Brand Partnerships
Triller
In the press

Media appearances

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Education
1999 - 2003
Mass Communication/Media Studies
University of Arkansas at Pine Bluff
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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