Gabrielle R.

Inspirer
DISC Type : id

SVP/Head of Partnerships at Anyway

United States

Overview

Gabrielle is a creative growth executive and the SVP of Partnerships at ANYWAY, focused on scalable brand roadmaps. She specializes in creator-led storytelling and AI-augmented messaging, having secured over $200M in brand partnership revenue. She studied Mass Communication and Media Studies at the University of Arkansas at Pine Bluff.

Described by colleagues as smart, energetic, and a great listener, Gabrielle is passionate about helping young people navigate their future. She is deeply invested in solving youth unemployment challenges and creating systems that guide students from learning to earning, reflecting her companys core mission.

Unique fact: She single-handedly built the beauty vertical for Vital Proteins from the ground up, scaling it from $0 to $25 million in revenue.

Personality Overview

Fast Adopter

Achievment Oriented

Confident & Optimistic

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Gen Z Engagement
Her work at ANYWAY and a recent campaign with Coca-Cola are focused on shifting and understanding Gen Z brand perceptions to help them find their career paths.
AI in Marketing
Leverages LLMs and prompt engineering to build high-impact campaigns and is interested in how AI is redefining youth engagement through creator ecosystems.
Youth Career Development
Expresses concern about the high rates of youth unemployment and is focused on building systems to help students make considered decisions about life after school.

Media Appearances

Gabrielle has no verified media appearances

Work History

9-2025
SVP/Head of Partnerships at Anyway
4-2025 - 9-2025
Vice President, Integrated Strategy & Operations at Essence Communications Inc.
1-2022 - 4-2025
Vice President, Integrated Brand Strategy at Triller
5-2021 - 1-2022
Vice President, Brand Partnerships at Whalar
10-2020 - 5-2021
Director, Brand Partnerships at Triller

Education

1999 - 2003
Mass Communication/Media Studies from University of Arkansas at Pine Bluff

More Information

Social Presence :

Prographics :

Exp : 5 Location : United States Job Level : N/A Designation : SVP/Head of Partnerships at Anyway
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Insights For Selling To Gabrielle

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Refer to testimonials from well known people to highlight the value of your product
  • Look like someone who is on top of their game

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gabrielle is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Gabrielle

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Gabrielle move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Gabrielle take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Gabrielle

Personality Compatibility


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