Garima Kakkar in

Garima Kakkar

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CEO at Fraganote
📍 New Delhi, Delhi, India

Garima Kakkar is the Co-founder and CEO of Fraganote, a D2C fragrance brand she is scaling into a global, omnichannel business. A former digital marketer with a Bachelor of Science from The University of Manchester, she is focused on building Indias first iconic, modern perfume house with a strong community focus.

Outside of her entrepreneurial ventures, Garima is deeply passionate about the art and science of perfumery. She is eternally curious about fragrances, scent notes, and consumer preferences, and enjoys conversations about the intricate details of building a brand that resonates emotionally with its customers.

Unique fact: For a product launch, Garima starred in a marketing film where she fictionally "kidnapped" internet personality Dolly Chaiwala to create a new fragrance.

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Current Role
CEO
Location
New Delhi, Delhi, India
Personality Overview

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Priorities

Topics Garima cares about

D2C to Omnichannel
Is actively working on expanding Fraganote's presence from a direct-to-consumer model to a full omnichannel strategy, including offline retail pilots and strategic partnerships.
Authentic Brand Storytelling
Emphasizes creating culturally attuned, narrative-led products, such as a fragrance inspired by Indian street tea culture, to foster a deep connection with consumers.
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Career

Work history

8-2024
CEO
Fraganote
1-2022
Co-Founder
Fraganote
9-2018 - 1-2021
Co-Founder
Adgarde
2-2018 - 12-2018
Associate Account Director
RepIndia
6-2013 - 1-2018
Digital Marketing Manager
Value 360 Communications Private Limited
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2008 - 2011
Bachelor of Science (BSc)
The University of Manchester
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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