Garima Kakkar is the Co-founder and CEO of Fraganote, a D2C fragrance brand she is scaling into a global, omnichannel business. A former digital marketer with a Bachelor of Science from The University of Manchester, she is focused on building Indias first iconic, modern perfume house with a strong community focus.
Outside of her entrepreneurial ventures, Garima is deeply passionate about the art and science of perfumery. She is eternally curious about fragrances, scent notes, and consumer preferences, and enjoys conversations about the intricate details of building a brand that resonates emotionally with its customers.
Unique fact: For a product launch, Garima starred in a marketing film where she fictionally "kidnapped" internet personality Dolly Chaiwala to create a new fragrance.
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