Garrett Borunda

Commander
DISC Type : D

Founder & CEO at MoveFitRx, Inc.

Coronado, California, United States

Overview

Garrett is the Founder and CEO of MoveFitRx, applying his product leadership experience from Apple, Symantec, and EGYM to establish exercise as a clinical standard of care. A Stanford University graduate, colleagues describe him as a dedicated, inspiring, and goal-oriented leader who excels at building trust and motivating teams.

He is a strong advocate for work-life balance, using activities like walking, cooking, or enjoying a beer by the pool to create a buffer between his personal and professional life. He values living in his favorite city, San Diego, and believes outside interests make for a more energized and well-rounded person.

Unique fact: While at Apple, he was part of a quality team for System 7.5 that created a t-shirt with the teams mugshots and their favorite bug reference numbers.

Personality Overview

Very Quick

Risk-Taker

Strong-Willed

They are not always relationship oriented.  They take a lot of pride in personal achievements. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Exercise as Medicine
His current company, MoveFitRx, is building the infrastructure to transform exercise from a general recommendation into a validated, prescribable standard of care.
Fitness Technology
Has over a decade of executive leadership experience driving digital strategy and technology partnerships at major fitness companies like EGYM, 24 Hour Fitness, and LA Fitness.
Work-Life Balance
He explicitly speaks about the importance of having routines and "buffer activities" to disconnect from work and maintain productivity and sanity.

Media Appearances

Garrett has no verified media appearances

Work History

2-2025
Founder & CEO at MoveFitRx, Inc.
1-2025 - 12-2025
CPO (Fractional) at Upgrade Consulting
9-2023 - 11-2024
Head of Product and Program Management at LA Fitness
5-2019 - 1-2023
Global VP of Platforms & Partnerships at EGYM | North America
6-2016 - 5-2019
Director of Member Technologies at 24 Hour Fitness

Education

1989 - 1993
BA from Stanford University
1985 - 1989
Education details unavailable from St. Augustine High School

More Information

Social Presence :

Prographics :

Exp : 32 Location : Coronado, California, United States Job Level : Leadership Designation : Founder & CEO at MoveFitRx, Inc.
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Insights For Selling To Garrett

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Speak about competitive differentiation that your product offers
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Garrett is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Garrett

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Garrett move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Garrett take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Garrett

Personality Compatibility


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