Gavin Smith

Planner
DISC Type : Sc

People Director at Frive

London, England, United Kingdom

Overview

Gavin Smith is the People Director at Frive, focusing on enhancing organizational effectiveness and shaping business strategy through HR. He is a Chartered Fellow of the CIPD and is currently studying Business Psychology, with previous leadership roles at Brompton Bicycle and the Commonwealth War Graves Commission.

He is deeply passionate about advocating for the LGBTQIA+ community in the workplace. Much of his recent focus has been on his dissertation research, which explores the mental health, job satisfaction, and engagement of LGBTQIA+ employees based in the UK.

For his Business Psychology dissertation, he is conducting original research on LGBTQIA+ employee experiences.

Personality Overview

Inflexible

Overcautious

Disciplined

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. They are always well-planned and adopt a systematic approach.

Topics They Care About

LGBTQIA+ Advocacy
Actively conducting his Business Psychology dissertation research on the mental health and job satisfaction of LGBTQIA+ employees in the UK.
Business Psychology
Currently studying Business Psychology at Arden University, showing a keen interest in the intersection of human behavior and organizational success.
People-Led Growth
Focuses on building fair, consistent people practices that partner with leaders to coach teams and contribute to an organization's sustainable growth.

Media Appearances

Gavin has no verified media appearances

Work History

4-2025
People Director at Frive
2-2023 - 4-2025
Global Head of People Services at Commonwealth War Graves Commission
1-2023
People Consultant at Freelance
7-2017 - 1-2023
People Director at Brompton Bicycle
12-2015 - 6-2017
Head of Human Resources at Victim Support

Education

11-2022 - 7-2025
Business Psychology from Arden University
2020 - 2020
Fellowship from CIPD Qualifications

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, England, United Kingdom Job Level : Mid-senior Designation : People Director at Frive
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Insights For Selling To Gavin

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gavin is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Gavin

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Gavin move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Gavin take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Gavin

Personality Compatibility


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