Gemma Schmid in

Gemma Schmid

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Head of Marketing & Communications at The Gym Group
📍 London, England, United Kingdom

Gemma is a passionate and creative Marketing Director at The Gym Group, specializing in brand strategy and transformation. A graduate of The University of Manchester, she has a proven track record leading teams at major brands like WHSmith and loveholidays. Colleagues describe her as personable, motivational, and enthusiastic.

Outside of work, Gemma is guided by her personal motto to "say YES more, " which leads her to new adventures and positive life changes. She is active in her community, dedicating time to activities like volunteering at the Big Half marathon.

Her personal motto is to "say YES more, " a principle she credits for leading to significant and happy changes in her life.

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Experience
19 Years
Current Role
Head of Marketing & Communications
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Gemma shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Gemma cares about

Brand Transformation
She is currently leading a major brand transformation project at The Gym Group, including the rollout of a new visual identity across all customer touchpoints.
Customer-Led Strategy
Emphasizes building propositions rooted in customer insight, using audience segmentation and research to create value and drive communication strategies.
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Career

Work history

12-2024
Head of Marketing & Communications
The Gym Group
9-2024 - 11-2024
Head of Brand & Creative
WHSmith
9-2022 - 8-2024
Global Director of Marketing (Brand & Comms)
loveholidays
1-2019 - 6-2022
Head of Brand Marketing & Communications
Purplebricks Group PLC
11-2015 - 12-2018
Consumer Marketing Lead
Calor Gas Ltd
In the press

Media appearances

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Education
2002 - 2005
B.A Hons
The University of Manchester
1997 - 2002
Education details unavailable
westwood high school, leek, staffs
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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