George Atkinson in

George Atkinson

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ECommerce Product Content Lead at Next
📍 Cannock, England, United Kingdom

George is an Ecommerce Product Content Lead specializing in SEO and digital marketing. A graduate of Aston University with first-class honours, his experience at companies like JCB and Lounge has focused on executing SEO strategies, content copywriting, and UX optimizations to drive growth.

Outside of work, George has demonstrated a keen interest in the automotive and industrial machinery sectors, having completed a placement at Faurecia and later worked as a Digital Marketing Specialist for JCB, focusing on their commercial and marketing strategies.

He is a recipient of the Pro Vice-Chancellor Award for Outstanding Performance from Aston University.

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Current Role
ECommerce Product Content Lead
Location
Cannock, England, United Kingdom
Personality Overview

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Priorities

Topics George cares about

SEO Strategy
His career shows a clear progression in SEO, from junior executive to leading strategies across global regions, including technical implementation and PR activities.
Ecommerce & UX
As an Ecommerce Product Content Lead, he focuses on CMS improvements, migrations, and UX optimizations to enhance the online customer journey.
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Career

Work history

10-2025
ECommerce Product Content Lead
Next
7-2025 - 10-2025
Digital Marketing Specialist
JCB
3-2025 - 7-2025
Search Engine Optimization Executive
Lounge
2-2024 - 3-2025
Junior SEO Executive
Lounge
1-2023 - 10-2023
Social Media Manager, social media advertising, website building and SEO
Signature Health Clinic
In the press

Media appearances

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Education
2019 - 2023
Business and Management
Aston University
2016 - 2018
2 BTEC’s & 1 A-Level
Kingsmead Sixth Form
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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