George Henin

Energizer
DISC Type : I

Business Systems & Operations Consultant at Nextgen Construction

Greater Toronto Area, Canada

Overview

George is a marketing and operations professional with expertise in creator partnerships and performance marketing. He has experience rebranding companies, architecting business systems, and managing digital campaigns. He holds an Honours Bachelor of Commerce from Western University and a Negotiation Mastery Certificate from Harvard Business School Online.

Outside of his professional life, George has a passion for global exploration, having taken a career break to backpack across Southeast Asia. This experience highlights his adventurous spirit and appreciation for different cultures.

He once took a dedicated career break to travel and backpack through Southeast Asia.

Personality Overview

Imaginative

Big Picture Person

Relationship Oriented

They are always positive and upbeat, so take their promises with a pinch of salt.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Creator Economy
Has extensive experience signing content creators, managing talent partnerships, and negotiating campaign deals from his time at Studio71, LP.
Business Modernization
As a consultant, he delivered a complete company rebrand, launched a new website, and re-architected core operational systems for a construction company.
Performance Marketing
Managed digital marketing campaigns across Meta, TikTok, Snap, and Google, with a focus on conversion rate optimization and A/B funnel testing.

Media Appearances

George has no verified media appearances

Work History

7-2025
Business Systems & Operations Consultant at Nextgen Construction
8-2023
Performance Marketing & Creator Partnerships at Agency_X
11-2022 - 7-2023
Travel at Career Break
6-2021 - 10-2022
Signer/Manager, Talent Partnerships at Studio71, LP
11-2020 - 6-2021
Coordinator, Brand Partnerships at Studio71, LP

Education

2017 - 2021
Honours Bachelor of Commerce from Western University
Negotiation Mastery Certificate from Harvard Business School Online

More Information

Social Presence :

Prographics :

Exp : 5 Location : Greater Toronto Area, Canada Job Level : N/A Designation : Business Systems & Operations Consultant at Nextgen Construction
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Insights For Selling To George

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Be friendly and entertaining in your conversation

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid overloading them with too much detail
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with George is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from George

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will George move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can George take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And George

Personality Compatibility


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