George Sullivan in

George Sullivan

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CEO at The Sole Supplier
📍 London, England, United Kingdom

George Sullivan is the founder and CEO of The Sole Supplier, the UKs leading sneaker platform. He transformed his passion for sneakers and technology from a blog into an eight-figure business that is a key strategic partner for global brands like Nike and Adidas, having previously worked in recruitment.

Born and bred in London, George is a self-taught entrepreneur who has been passionate about business, psychology, and self-development since a young age. He values authenticity and human connection, recently completing a six-day phone detox to underscore the importance of digital wellbeing and staying present.

Unique fact: Kicked out of school at 17, he went on to build a multi-million-pound business from the ground up.

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Experience
14 Years
Current Role
CEO
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How George shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics George cares about

Sneaker Culture
A self-confessed 'trainer geek' since age 15, he built his business out of a personal passion for collecting and reselling sneakers, and understanding the community's needs.
Authentic Marketing
He champions the idea that 'people buy from people, ' believing founders should be the face of their brand to create a genuine human connection with their audience.
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Career

Work history

1-2014
CEO
The Sole Supplier
4-2012 - 9-2014
Recruitment Consultant - Healthcare Team
Networkers International PLC
1-2011 - 7-2011
Digital Media Consultant
Yell Group
In the press

Media appearances

George Sullivan - CEO of The Sole Supplier. Featured in YouTube
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53 - George Sullivan, Founder of The Sole Supplier. Featured in SoundCloud
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Education
GCSE
Colfe's School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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