George Sweda

Critic
DISC Type : C

Partner at Condron Sweda Advertising

Clarks Summit, Pennsylvania, United States

Overview

George has no verified overview

Personality Overview

ROI Driven

Precise

Information Seeker

They choose to analyze logically and value facts to emotions.  They like to do things independently and don’t look for support from others. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

George has no verified topics they care about

Media Appearances

George has no verified media appearances

Work History

4-2023
Partner at Condron Sweda Advertising
10-2004
President/CEO at Sweda Advertising
Vice President at Benchmark Advertising
Copywriter/Media Planner at Media Productions

Education

1983 - 1985
Master of Science - MS from S.I. Newhouse School of Public Communications at Syracuse University
1979 - 1983
Bachelor of Arts - BA from University of Scranton

More Information

Social Presence :

Prographics :

Exp : 21 Location : Clarks Summit, Pennsylvania, United States Job Level : Senior Designation : Partner at Condron Sweda Advertising
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Insights For Selling To George

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with George is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from George

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will George move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can George take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And George

Personality Compatibility


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