Georgina Dean in

Georgina Dean

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Executive Director of Finance at North East Ambulance Service
📍 West Midlands, England, United Kingdom

Georgina Dean is a seasoned finance executive with nearly 20 years of experience in the NHS, currently serving as the Executive Director of Finance for the North East Ambulance Service. A Chartered Accountant, her expertise includes service transformation and ensuring efficient use of resources to improve patient and staff outcomes, having previously been CFO at Black Country Healthcare.

Outside of work, Georgina is deeply committed to maternal mental health awareness, serving as the Chair of the Board of Trustees for Acacia Family Support, a charity aiding families affected by perinatal mental illness. She is an active fundraiser, having run the Manchester Marathon to support a trust charity, and is excited to be returning to the North East.

She is the Chair of a charity supporting families with perinatal depression, a cause she is connected to through her own personal experiences.

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Experience
12 Years
Current Role
Executive Director of Finance
Job Level
Senior
Location
West Midlands, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Georgina cares about

Maternal Mental Health
She is the Chair of the Board of Trustees for Acacia Family Support, a charity dedicated to helping families affected by pre and postnatal depression.
NHS Financial Strategy
As a career NHS finance leader, she focuses on navigating financial challenges and making informed decisions to deliver high-quality care.
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Career

Work history

9-2025
Executive Director of Finance
North East Ambulance Service
9-2020 - 9-2025
Chief Financial Officer
Black Country Healthcare NHS Foundation Trust
11-2019 - 9-2020
Director of Operational Finance - Midlands, NHS England and NHS Improvement
NHS England
3-2018 - 9-2020
Head of business and finance (West Midlands)
NHS Improvement
12-2012 - 2-2018
Director of contracting and performance
Birmingham Women's and Children's NHS Foundation Trust
In the press

Media appearances

North East Ambulance Service appoints new executive director of finance. Featured in North East Ambulance Service (NEAS) Media
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Education
Chartered accountant
ICAEW
1994 - 1998
BA business studies
University of Hull
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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