Gerald F.

Critic
DISC Type : C

Associate Vice President, Global Marketing - Obesity at Amgen

San Francisco Bay Area, United States

Overview

Gerald has no verified overview

Personality Overview

Critic

Negotiator

ROI Driven

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to do logical analysis and value evidence over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Gerald has no verified topics they care about

Media Appearances

Gerald has no verified media appearances

Work History

5-2025
Associate Vice President, Global Marketing - Obesity at Amgen
4-2023 - 4-2025
Associate Vice President, Body Contouring Marketing at AbbVie
3-2022 - 4-2023
Head of Soliton, Allergan Aesthetics at AbbVie
7-2020 - 3-2022
Executive Director, External Innovation, Allergan Aesthetics at AbbVie
5-2020 - 7-2020
Executive Director, Strategy & Analytics, Allergan Aesthetics at AbbVie

Education

MBA from Duke University - The Fuqua School of Business
BS from UC San Diego

More Information

Social Presence :

Prographics :

Exp : 18 Location : San Francisco Bay Area, United States Job Level : Senior Designation : Associate Vice President, Global Marketing - Obesity at Amgen
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Insights For Selling To Gerald

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gerald is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Gerald

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Gerald move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Gerald take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Gerald

Personality Compatibility


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