Gerard is the Managing Director and Agency Owner of Referro, a leading B2B marketing agency in the Netherlands. With a background in Business Economics from Tilburg University and extensive client-side experience, he blends strategic vision with execution to enhance sales and marketing effectiveness. Colleagues describe him as driven, insightful, and a great listener.
His professional path was unexpectedly shaped at university after his childhood dream of becoming a fighter pilot was crushed. A marketing professors simple definition of the field ignited a passion that led him from sales to becoming a B2B marketing leader, deeply involved in international collaboration through his work with BBN.
Unique fact: His entire marketing career was inspired by his professors definition of marketing: "everything a company can do to make sales the easiest job in the world! "
Read the full overview →They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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