Germán Velásquez in

Germán Velásquez

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Director de Experiencia del Cliente at Amarilo
📍 Bogota, D.C., Capital District, Colombia

Germán is the Digital Transformation and Customer Experience Director at Amarilo, leveraging his background as an Electronics Engineer and his MBA in Digital Business. He specializes in CRM implementation and digital product development to drive revenue growth and enhance customer satisfaction.

Colleagues praise him for being a brilliant, proactive, and results-oriented professional who never forgets the human element of leadership. He is passionate about understanding customer needs to build effective, monetizable solutions and foster strong team synergy.

He recently spoke on a panel about best practices in customer satisfaction for the construction sector at the Camacol Bogotá Master Summit.

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Current Role
Director de Experiencia del Cliente
Location
Bogota, D.C., Capital District, Colombia
Personality Overview

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Priorities

Topics Germán cares about

Customer Experience (CX)
His entire career is focused on CX, from defining customer journeys to implementing strategies that increase loyalty and LTV at companies like Amarilo and Falabella.
Digital Transformation
He leads the end-to-end digital transformation process at Amarilo, focusing on digitizing the customer journey and consolidating digital channels.
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Career

Work history

6-2024
Director de Experiencia del Cliente
Amarilo
11-2020 - 6-2024
Customer Success and Experience Manager
Agencia de Seguros Falabella
9-2018 - 10-2020
Customer Experience Director
Viajes Falabella
7-2017 - 9-2018
Customer Experience Director
ASSA ABLOY Group
8-2016 - 7-2017
Director of technology and web portals
Indexcol Agencia Digital
In the press

Media appearances

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Education
2017 - 2018
MBA in Digital Business - Doble titulación IEBS
Universidad Rey Juan Carlos
7-2003 - 12-2010
Ingeniero Electrónico
Pontificia Universidad Javeriana
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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