Ghada Alfarhan

Enigma
DISC Type : idc

Co-founder & VP of Business Development at Boud

Riyadh, Riyadh, Saudi Arabia

Overview

Ghada Alfarhan is the Co-founder and VP of Business Development at Boud, bringing over nine years of experience in technology and innovation. She is a Misk 10x Saudi Leader who has built more than 30 software products and successfully launched 15 startups, specializing in strategic partnerships and scaling businesses.

Fueled by a passion for technology and investment, Ghada is deeply involved in the startup ecosystem. She actively coaches and mentors emerging companies and contributes to youth empowerment by delivering workshops on digital product development and customer experience in collaboration with organizations like the Misk Foundation.

Unique fact: Ghada has been instrumental in building over 30 software products and launching more than 15 startups.

Personality Overview

Friendly Yet Blunt

Fast Follower

Challenger

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Venture Building
Her profile highlights extensive experience in launching over 15 startups and building numerous software products from the ground up.
Digital Product Development
She has a background as a VP of Products and has led workshops on customer experience and digital product development.
AI Business Development
As VP of Business Development at Boud. ai, she is focused on driving sales and growth for AI-based solutions.

Media Appearances

Ghada has no verified media appearances

Work History

1-2025
Co-founder & VP of Business Development at Boud
1-2025
Co Founder & Board-member at Lean Node
6-2022 - 1-2025
Co-founder & VP of Products and Innovation Programs at Lean Node
4-2021 - 6-2022
Co-founder & Senior Product Owner / Product Team Lead at Lean Node
2-2018 - 4-2021
Product Owner/Business Developer at Lean Node

Education

2013 - 2018
Bachelor's Degree from Al Yamamah University
2013 - 2014
English diploma from Saudi INTERLINK Language Center

More Information

Social Presence :

Prographics :

Exp : 8 Location : Riyadh, Riyadh, Saudi Arabia Job Level : Leadership Designation : Co-founder & VP of Business Development at Boud
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Insights For Selling To Ghada

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ghada is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Ghada

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Ghada move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Ghada take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Ghada

Personality Compatibility


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