Gianfranco Cuzziol in

Gianfranco Cuzziol

Login to view DISC.
Fractional Head of Customer / Strategy / CRM at Self-employed
📍 York, England, United Kingdom

Gianfranco Cuzziol is a CRM and personalization expert with over 25 years of experience shaping customer strategy for iconic brands like Dr. Martens, Aesop, and Avon. An author and international speaker, colleagues describe him as a passionate and energetic innovator who challenges traditional marketing approaches.

He is the author of “In Pursuit of the Trivial, ” a book that blends professional insights with personal anecdotes, humor, and even his nonna’s lasagne recipe. This reflects his philosophy of bringing a human touch and storytelling to the world of data and customer engagement.

Unique fact: He holds a degree in Astrophysics, a surprising background for someone who jokes that engaging with customers “need not be rocket science.

Read the full overview →
Experience
19 Years
Current Role
Fractional Head of Customer / Strategy / CRM
Job Level
Mid-senior
Location
York, England, United Kingdom
Personality Overview

How Gianfranco shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Gianfranco cares about

Purposeful Personalization
Believes “personalization without purpose is pointless” and advocates for understanding customer needs before implementing technology, a core theme in his speaking engagements.
Challenging CRM Norms
Described as the "anti-christ of traditional CRM, " he focuses on innovative strategies that break free from stereotypes and deliver real value and connection.
+5 more topics Login to view topics
Career

Work history

11-2022
Fractional Head of Customer / Strategy / CRM
Self-employed
3-2024 - 7-2024
Business Lead
Dr. Martens plc
11-2022 - 9-2023
Avon International CRM and Personalisation Lead
Natura &Co
11-2021 - 11-2022
Natura & Co Group CRM and Personalisation Head
Natura &Co
7-2019 - 11-2021
Aesop - Global Head of CRM
Natura &Co
In the press

Media appearances

Changemaker Series: Gianfranco Cuzziol, Natura &Co. Featured in Apple Podcasts
See now
Education
1-2023 - 1-2025
Education details unavailable
thePower
9-2022 - 12-2022
Education details unavailable
University of California, Berkeley, Haas School of Business
1996 - 1997
IDM Diploma
The Institute of Direct Marketing
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other Self-employed Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Gianfranco. Free, 10 seconds.