Gilda Leticia Bazán

Inspirer
DISC Type : id

Associate Director – FP&A Lead, South Europe (Spain, Portugal & Italy) at Cognizant

Majadahonda, Community of Madrid, Spain

Overview

Gilda Leticia Bazán is a finance leader with over 15 years of international experience in FP&A, commercial finance, and strategic pricing. As an Associate Director at Cognizant, she leads FP&A for South Europe. Colleagues describe her as intelligent, proactive, and an excellent team player.

Her career has involved progressively senior roles at major multinational firms like Accenture and Cognizant, with extensive experience in the United States and now across Spain, Portugal, and Italy.

She has deep expertise in supporting complex, multi-year commercial transactions and large-scale deals for global clients.

Personality Overview

Fast Adopter

Achievment Oriented

Generous

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

FP&A Leadership
Currently leads Financial Planning & Analysis activities for Cognizant's multi-country South Europe region, supporting executive leadership with performance analysis and decision support.
Strategic Pricing
Held senior roles at Accenture focused on pricing strategy, deal structuring, and financial decision support for large, complex commercial transactions across various industries.
International Finance
Her experience spans Argentina, the United States, and now Southern Europe, managing finance and pricing for global and multi-country operations.

Media Appearances

Gilda has no verified media appearances

Work History

2-2023
Associate Director – FP&A Lead, South Europe (Spain, Portugal & Italy) at Cognizant
5-2020 - 2-2023
Commercial & Strategic Pricing Lead (Deal Finance) – Iberia at Accenture
11-2009 - 5-2020
Pricing & Deal Finance Leadership Roles – Global Delivery & Onsite US at Accenture
7-2007 - 7-2009
Administration & Management Control Supervisor at Bodegas Salentein S.A.
9-2006 - 7-2007
Senior Accountant at Laboratorios Andrómaco SAICI

Education

1999 - 2003
Accountant from Pontificia Universidad Católica Argentina 'Santa María de los Buenos Aires'
Mercantile expert with computing orientation from Instituto Espíritu Santo

More Information

Social Presence :

Prographics :

Exp : 23 Location : Majadahonda, Community of Madrid, Spain Job Level : Senior Designation : Associate Director – FP&A Lead, South Europe (Spain, Portugal & Italy) at Cognizant
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Insights For Selling To Gilda Leticia

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gilda Leticia is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Gilda Leticia

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Gilda Leticia move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Gilda Leticia take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Gilda Leticia

Personality Compatibility


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