Glenn B. in

Glenn B.

Galvanizer · DISC type Id
Marketing Director at Apple
📍 San Jose, California, United States

Glenn leads Worldwide Direct Marketing and CRM for Apples Services division, including the App Store, Apple Music, and Apple TV+. A long-tenured leader, he was instrumental in launching services like iTunes Movies and Apple Books. He holds a BBA from the University of Oklahoma and is described by colleagues as passionate, innovative, and reliable.

His passion for education and global perspectives is evident from his time as a Guest Lecturer at Kyoto University. Glenns interests include business insights from Harvard Business Review and AIESEC, an international youth leadership organization, showing a commitment to continuous learning and global collaboration.

He co-authored the foundational white paper ‘Understanding MPEG-4, Technologies, Advantages, & Markets’ for the MPEG Industry Forum.

Read the full overview →
Experience
32 Years
Current Role
Marketing Director
Job Level
Mid-senior
Location
San Jose, California, United States
Personality Overview

How Glenn shows up

Persuader
Pragmatic
People-Oriented

They do not mind taking risks and can make hard decisions, if necessary. They respond better to a combination of speed and relationship. They will bat for you if they come to believe in you.

Priorities

Topics Glenn cares about

Direct Marketing & CRM
He leads the worldwide direct marketing and CRM programs for all businesses within Apple's extensive Services Division.
Digital Media Growth
He has a long history of launching and growing digital media services, including iTunes Movies, Apple Books, and QuickTime.
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Career

Work history

11-2012
Marketing Director
Apple
7-2006 - 11-2012
Sr. Marketing Manager, Apple Services
Apple
2-2000 - 6-2006
Sr. Product Marketing Manager QuickTime
Apple
1-2005 - 12-2006
Chair, Marketing Working Group
MPEG Industry Forum
4-1993 - 4-1995
Manager
Imaging Systems and Software
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1982 - 1987
BS BBA
University of Oklahoma
Guest Lecturer
Kyoto University
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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