Grace Cowan in

Grace Cowan

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Head of Marketing at Cue
📍 Edinburgh, Scotland, United Kingdom

Grace Cowan is a senior global marketing leader specializing in revenue growth for B2B SaaS and financial services companies. A graduate of Liverpool John Moores University with a certification in Behavioural Science, she builds scalable marketing engines from the ground up. Colleagues describe her as an innovative, forward-thinking, and motivational leader who understands how to drive business generation.

Grace recently took time off to recharge, enjoy the sunshine, and tackle renovation projects. She has previously taken a sabbatical for maternity leave with her two sons, indicating a value placed on balancing her career with family life.

Unique fact: At a previous role, she built the entire marketing function from zero and generated over $10M in monthly new business pipeline within six months.

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Experience
4 Years
Current Role
Head of Marketing
Job Level
Mid-senior
Location
Edinburgh, Scotland, United Kingdom
Personality Overview

How Grace shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Grace cares about

Revenue-driven Marketing
Her profile explicitly states she builds marketing to drive revenue and is accountable for pipeline and conversion, not just reporting on vanity metrics like clicks and impressions.
AI in MarTech
Her headline includes "AI-first MarTech" and she has posted about the importance of knowing where to apply AI for genuine value versus areas requiring human oversight.
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Career

Work history

7-2026
Head of Marketing
Cue
10-2024 - 6-2026
Marketing Director
XTM
10-2024 - 6-2026
Marketing Director
XTRF™ Translation Business Management
11-2022 - 9-2024
Head of Global Marketing
activpayroll
5-2022 - 11-2022
Full-time parenting
Career Break
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
9-2006 - 7-2009
Bachelor's degree
Liverpool John Moores University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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