Graham Fortgang in

Graham Fortgang

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Co-Founder/Owner at MatchaBar
📍 Brooklyn, New York, United States

Graham Fortgang is the Co-Founder of MatchaBar, a venture he started with his brother Max in 2014. Together, they opened Americas first matcha cafe in Brooklyn. A graduate of New York University, Graham has driven the brands mission to make matcha accessible, expanding into a nationally distributed ready-to-drink product.

Prior to his work in the beverage industry, Graham was involved in the music world, working in event production. This experience in community-building has been foundational to MatchaBars growth and brand identity. He is passionate about finding healthier energy alternatives to the typical "New York hustle" of coffee and energy drinks.

For his work in popularizing matcha, Graham and his brother were named to the Forbes 30 Under 30 list for Food & Drink.

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Current Role
Co-Founder/Owner
Location
Brooklyn, New York, United States
Personality Overview

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Priorities

Topics Graham cares about

The Matcha Movement
Co-founded America's first matcha cafe with the mission of bringing a healthier, plant-based energy source to the people.
Building a Brand
Leverages his background in music and events to create a strong community and culture around the MatchaBar brand.
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Career

Work history

4-2014
Co-Founder/Owner
MatchaBar
In the press

Media appearances

New Decade, New Hustle: MatchaBar Launches Rebrand .... Featured in PR Newswire
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MatchaBar closes star‑studded funding round with $8 million. Featured in CNBC
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Education

Graham has no verified education history

Social presence
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Behavioral profile

DISC profile (public)

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