Graham Smith in

Graham Smith

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Tesco at 6 yrs 3 mos
📍 London, England, United Kingdom

Graham is a strategic Service and UX Design Lead with extensive experience at major companies like Tesco, Experian, and Argos. He specializes in translating user needs into design solutions through journey mapping and prototyping. He holds certifications in Systems Thinking and the Ethics of AI. People who have worked with him describe him as creative, collaborative, pragmatic, and driven.

Rooted in a creative background with an education in Art and Design from Croydon College, Graham applies a thoughtful and artistic perspective to his problem-solving. This foundation likely influences his approach to creating aesthetically pleasing and functional user experiences, connecting his early training with his current strategic design roles.

He once had the pleasure of designing the icons for a set of consumer devices.

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Experience
4 Years
Current Role
Tesco
Location
London, England, United Kingdom
Personality Overview

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Decision Approach
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Priorities

Topics Graham cares about

Systems Thinking
He identifies as a "Systems Thinker" and recently earned a "Mastering Systems Thinking in Practice" certification, showing a commitment to holistic, interconnected design solutions.
User-Centric Design
His entire career is focused on UX, with expertise in identifying user needs, creating personas, mapping customer journeys, and conducting heuristic reviews to improve usability.
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Career

Work history

Tesco
6 yrs 3 mos
1-2019 - 8-2019
UX Lead
Experian Consumer Services
8-2017 - 1-2019
Senior UX Architect
Argos
12-2015 - 8-2017
Senior UX Designer
Tesco PLC
3-2015 - 11-2015
Lead UX Designer/Consultant
Realise
In the press

Media appearances

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Education
1985 - 1987
Art and Design
Croydon College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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