Gratsiela Zhalova in

Gratsiela Zhalova

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Head of Marketing at Woba.io
📍 Copenhagen, Capital Region of Denmark, Denmark

Gratsiela is the Head of Marketing at Woba. io, specializing in demand generation and revenue marketing for EMEA and APAC. A graduate of Copenhagen Business School, she excels at building ABM campaigns and aligning sales with marketing. People who have worked with her describe her as creative, data-driven, proactive, and charismatic.

Outside of her marketing role, Gratsiela finds creative inspiration in unconventional places. She recently attended a fusion symphony concert that blended classical composers like Bach and Mozart with modern electronic beats, appreciating how it broke rules with intention and gave classic art new life.

Unique fact: She compares the meticulous process of auditing old HubSpot marketing automation workflows to playing a high-stakes game of Jenga.

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Experience
5 Years
Current Role
Head of Marketing
Job Level
Mid-senior
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Gratsiela cares about

Revenue Marketing
She has a talent for orchestrating successful demand generation and ABM campaigns from scratch, consistently delivering top revenue deals in EMEA & APAC.
Marketing Automation
She views optimizing complex automation workflows as a delicate challenge, comparing it to playing Jenga where one wrong move can make everything fall apart.
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Career

Work history

8-2025
Head of Marketing
Woba.io
1-2024 - 5-2025
Senior Revenue Marketing Manager (APAC & EU)
Acquia Optimize (formerly known as Monsido)
5-2022 - 1-2024
International Revenue Marketing Manager
Acquia Optimize (formerly known as Monsido)
2-2021 - 4-2022
Head of Demand Generation
Woomio | Influencer Marketing Software
9-2020 - 1-2021
Marketing Project Manager
Pleaz
In the press

Media appearances

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Education
2013 - 2016
Master's Degree
Copenhagen Business School
2007 - 2011
Bachelor’s Degree
University of Economics - Varna
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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