Greg Adams in

Greg Adams

Doer · DISC type ds
Director at Catapult Accounting Ltd
📍 Birmingham, England, United Kingdom

Greg Adams is the founder of Catapult Accounting Ltd, a Birmingham-based firm specializing in simplifying accounts and tax for small businesses, landlords, and sole traders. He focuses on using proactive advice and modern technology, like Xero, to help local owner-managed businesses grow and save time.

An active participant in the Birmingham business community, Greg is passionate about networking and building genuine connections. He draws inspiration from the world of sport, applying lessons from high-performing teams to his business philosophy and supports local initiatives that have a positive community impact.

He once delivered a presentation on the New Zealand All Blacks famous "No Dickheads" policy, emphasizing culture over raw talent.

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Experience
8 Years
Current Role
Director
Job Level
Mid-senior
Location
Birmingham, England, United Kingdom
Personality Overview

How Greg shows up

Strategic Planner
Risk-Accepting
Results Focused

They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Priorities

Topics Greg cares about

Small Business Finance
His firm is dedicated to helping owner-managed businesses, landlords, and side-hustlers simplify their accounts, save tax, and gain financial clarity.
Accounting Tech
He leverages smart apps and technology to make clients' lives easier and stays current on platforms like Xero and the use of AI in accounting.
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Career

Work history

12-2024
Director
Catapult Accounting Ltd
12-2022 - 12-2024
Director - WeDo Accountancy Services
WeDo Business Services
12-2020 - 11-2022
Director
Elixir Accounts Ltd
4-2018 - 12-2020
Head Accountant
Vistadeen Ltd
9-2017 - 3-2018
Head Of Finance
Aspire Corporate Solutions
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Education details unavailable
ACCA
ACCA
Kaplan Financial
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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