Greg Adams

Doer
DISC Type : ds

Director at Catapult Accounting Ltd

Birmingham, England, United Kingdom

Overview

Greg Adams is the founder of Catapult Accounting Ltd, a Birmingham-based firm specializing in simplifying accounts and tax for small businesses, landlords, and sole traders. He focuses on using proactive advice and modern technology, like Xero, to help local owner-managed businesses grow and save time.

An active participant in the Birmingham business community, Greg is passionate about networking and building genuine connections. He draws inspiration from the world of sport, applying lessons from high-performing teams to his business philosophy and supports local initiatives that have a positive community impact.

He once delivered a presentation on the New Zealand All Blacks famous "No Dickheads" policy, emphasizing culture over raw talent.

Personality Overview

Strategic Planner

Risk-Accepting

Results Focused

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Small Business Finance
His firm is dedicated to helping owner-managed businesses, landlords, and side-hustlers simplify their accounts, save tax, and gain financial clarity.
Accounting Tech
He leverages smart apps and technology to make clients' lives easier and stays current on platforms like Xero and the use of AI in accounting.
Business Networking
Actively promotes and participates in local Birmingham networking groups like Sterling Networks to build connections and drive referrals.

Media Appearances

Greg has no verified media appearances

Work History

12-2024
Director at Catapult Accounting Ltd
12-2022 - 12-2024
Director - WeDo Accountancy Services at WeDo Business Services
12-2020 - 11-2022
Director at Elixir Accounts Ltd
4-2018 - 12-2020
Head Accountant at Vistadeen Ltd
9-2017 - 3-2018
Head Of Finance at Aspire Corporate Solutions

Education

Education details unavailable from ACCA
ACCA from Kaplan Financial

More Information

Social Presence :

Prographics :

Exp : 8 Location : Birmingham, England, United Kingdom Job Level : Mid-senior Designation : Director at Catapult Accounting Ltd
URL has been copied!

Insights For Selling To Greg

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Greg is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Greg

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Greg move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Greg take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Greg

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.