Greg Casto in

Greg Casto

Enthusiast · DISC type i
Senior Director, Head of Communications at Liquid I.V.
📍 United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
23 Years
Current Role
Senior Director, Head of Communications
Job Level
Senior
Location
United States
Personality Overview

How Greg shows up

Non-Confrontational
Consensus Focused
Story Driven

They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Priorities

Topics Greg cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

3-2025
Senior Director, Head of Communications
Liquid I.V.
10-2021 - 1-2025
Executive Vice President, Integrated Brand and SF Brand Lead
Edelman
6-2018 - 9-2021
Senior Vice President - Brand
Edelman
12-2017 - 6-2018
Senior Director - Unilever
Edelman
5-2014 - 12-2017
Director - Unilever
Edelman
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1999 - 2002
Education details unavailable
University of Cincinnati Carl H. Lindner College of Business
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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