Greg De Bressac

Visionary
DISC Type : Ds

Chief Executive Officer at The Channel Sherpas

United Kingdom

Overview

Greg de Bressac is the CEO of The Channel Sherpas, using his 27 years of experience at firms like Grass Valley and ES Broadcast to rebuild media-tech sales channels for the SaaS era. A Western Sydney University graduate, he is described by colleagues as diligent, hardworking, and informed.

Outside of work, Greg values personal development and family. He has publicly supported a leadership and coaching course his son attended, highlighting its profound, life-changing impact. He also has an office dog named Bear, who serves as the companys official mascot.

He founded The Channel Sherpas after foreseeing the industrys rapid shift from hardware to cloud/SaaS models, aiming to prevent sales channels from becoming obsolete.

Personality Overview

Objective Evaluator

Goal-Oriented

Big Vision Person

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Channel Program Overhaul
His consultancy's core mission is to help broadcast and media-tech vendors rebuild their channel programs for the modern SaaS and subscription-based market.
Media-Tech Transformation
He focuses on the industry's fundamental shift from high-margin hardware to cloud-based, software-defined solutions, a trend that underpins his entire business strategy.
Go-to-Market Strategy
He is an expert in creating and implementing effective go-to-market strategies and sales channels, helping technology businesses become 'Saleable & Scalable'.

Media Appearances

Greg has no verified media appearances

Work History

2-2025
Chief Executive Officer at The Channel Sherpas
1-2025
Principal Consultant at Vision Technologies Consulting
1-2023 - 1-2025
Managing Director at ES Broadcast
7-2022 - 12-2022
Chair - RISE APAC at Rise - a group for gender diversity in media technology
3-2020 - 1-2023
Vice President of Sales APAC & Global Head of Channel at Grass Valley

Education

B.Ec. from Western Sydney University
Certified Prince2 Project Manager from Excom

More Information

Social Presence :

Prographics :

Exp : 25 Location : United Kingdom Job Level : Leadership Designation : Chief Executive Officer at The Channel Sherpas
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Insights For Selling To Greg

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Greg is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Greg

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Greg move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Greg take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Greg

Personality Compatibility


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