Greg De Bressac in

Greg De Bressac

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Chief Executive Officer at The Channel Sherpas
📍 United Kingdom

Greg de Bressac is the CEO of The Channel Sherpas, using his 27 years of experience at firms like Grass Valley and ES Broadcast to rebuild media-tech sales channels for the SaaS era. A Western Sydney University graduate, he is described by colleagues as diligent, hardworking, and informed.

Outside of work, Greg values personal development and family. He has publicly supported a leadership and coaching course his son attended, highlighting its profound, life-changing impact. He also has an office dog named Bear, who serves as the companys official mascot.

He founded The Channel Sherpas after foreseeing the industrys rapid shift from hardware to cloud/SaaS models, aiming to prevent sales channels from becoming obsolete.

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Experience
25 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Greg cares about

Channel Program Overhaul
His consultancy's core mission is to help broadcast and media-tech vendors rebuild their channel programs for the modern SaaS and subscription-based market.
Media-Tech Transformation
He focuses on the industry's fundamental shift from high-margin hardware to cloud-based, software-defined solutions, a trend that underpins his entire business strategy.
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Career

Work history

2-2025
Chief Executive Officer
The Channel Sherpas
1-2025
Principal Consultant
Vision Technologies Consulting
1-2023 - 1-2025
Managing Director
ES Broadcast
7-2022 - 12-2022
Chair - RISE APAC
Rise - a group for gender diversity in media technology
3-2020 - 1-2023
Vice President of Sales APAC & Global Head of Channel
Grass Valley
In the press

Media appearances

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Education
B.Ec.
Western Sydney University
Certified Prince2 Project Manager
Excom
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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