Greg Eckelman in

Greg Eckelman

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Senior Strategy Director at Bulletproof
📍 New York, New York, United States

Greg Eckelman is a Senior Strategy Director at Bulletproof with over 20 years of experience in brand strategy and integrated marketing. A graduate of Kenyon College and a Prof G Certified Brand Strategist, colleagues describe him as an expert in digital marketing who is energized by the evolving digital landscape.

Beyond his professional work, Greg has a background in broadcasting and media. During his time in college, he was actively involved with the student-run radio station, WKCO 91. 9 FM, where he served as both a DJ and the Program Manager, showcasing an early passion for programming and music.

Unique fact: In college, Greg was a DJ and Program Manager for the campus radio station.

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Experience
25 Years
Current Role
Senior Strategy Director
Job Level
Senior
Location
New York, New York, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Greg cares about

Brand Strategy
A central theme of his 20+ year career, reflected in his director-level roles, skills, and his "Prof G Certified Brand Strategist" certification.
Content Optimization
Recently attended and posted about the Knotch #ContentConnect2024 event, showing a current interest in understanding and optimizing all forms of marketing content.
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Career

Work history

8-2024
Senior Strategy Director
Bulletproof
1-2024 - 8-2024
SVP Strategy & Insights (acquired Mindstream Interactive, where I started in 2020, see below)
Fahlgren Mortine
5-2022 - 1-2024
Chief Strategy Officer (CSO)
Mindstream Interactive
11-2020 - 5-2022
Vice President, Strategy
Mindstream Interactive
8-2017 - 11-2020
Brand and Experience Strategy Lead
IBM iX
In the press

Media appearances

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Education
Bachelor of Arts
Kenyon College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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