Greg Fullum

Go-getter
DISC Type : d

SVP, Director of Specialty Design & Storytelling at KeyBank

New York City Metropolitan Area, United States

Overview

Greg Fullum is the SVP, Director of Specialty Design & Storytelling at KeyBank, where he leads a team that translates complex strategies into compelling narratives using AI and design. A graduate of Champlain College, he is often described by colleagues as a creative, collaborative, and analytical leader.

He is passionate about the practical application of AI, spending time deconstructing frameworks to make AI a more reliable professional tool. His certifications suggest an interest in different forms of content creation, including podcasting, as a way to share information and tell stories effectively.

Unique fact: Greg is a multi-award-winning designer, having received honors for his work on both a financial law application and a major corporate website.

Personality Overview

Challenger

Self-Confident

Fast-Paced

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

AI Prompting
Actively deconstructs and shares AI frameworks like COSTAR to help professionals get more reliable and predictable results from AI tools.
AI & Brand Trust
He is concerned with how poor AI implementation can actively damage the user experience and erode a company's brand trust.
Strategic Storytelling
His core role involves empowering executive decision-making by translating complex strategies into compelling narratives and visionary designs.

Media Appearances

Greg has no verified media appearances

Work History

4-2025
SVP, Director of Specialty Design & Storytelling at KeyBank
3-2024 - 8-2025
Director Marketing Design at Laurel Road
3-2021 - 3-2024
Creative Studio Director at Laurel Road
3-2019 - 3-2021
Design Manager at Laurel Road
7-2014 - 9-2014
UX/UI Designer & Front-End Developer at Youth Marimba Workshop

Education

2006 - 2010
Bachelor’s Degree from Champlain College
2016 - 2016
Product Management from General Assembly

More Information

Social Presence :

Prographics :

Exp : 8 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : SVP, Director of Specialty Design & Storytelling at KeyBank
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Insights For Selling To Greg

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Refer to testimonials from others in similar positions
  • Be crisp while making the pitch

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Greg is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Greg

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Greg move?

  • Their decision making speed is somewhere in the middle.
  • Can Greg take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Greg

Personality Compatibility


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