Greg Lundin
Login to view DISC.Greg Lundin is the founder of Mastercraft Brands, where he helps SaaS founders solve critical business issues through strategic brand positioning. He uses his proprietary C. R. A. F. T. framework to address high acquisition costs and churn. He holds a Diploma in Digital Marketing.
Outside of his professional work, Greg has a background that includes interests in squash and music, having participated in both during his college years. He follows prominent organizations in the tech and marketing world, including Y Combinator and TED Conferences.
He developed the C. R. A. F. T. framework to help overlooked SaaS companies become essential choices in their markets.
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