Gregory Banning in

Gregory Banning

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Chief Revenue Officer (CRO) at Rithum
📍 Greater Tampa Bay Area, United States

Gregory is a strategic and passionate executive with over 20 years of experience leading revenue growth for PE-backed and Fortune 500 technology companies like Adobe and Amazon. As Chief Revenue Officer at Rithum, he specializes in go-to-market transformation and scaling large sales organizations. He holds a BS from Eckerd College.

He entered the sales profession out of necessity after his father passed away when he was a teenager, a pivotal experience that shaped his character and work ethic. He originally aspired to be a veterinarian. He values his professional network, which has been instrumental throughout his career, and believes in never burning a bridge.

Interesting fact: His childhood dream was to become a veterinarian.

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Experience
9 Years
Current Role
Chief Revenue Officer (CRO)
Job Level
Leadership
Location
Greater Tampa Bay Area, United States
Personality Overview

How Gregory shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Gregory cares about

Customer Obsession
On a recent podcast, he detailed why customer obsession is the foundation for growth, championing programs that embed top clients directly into the product roadmap process.
PE-Backed Growth
He has significant experience scaling businesses backed by private equity firms, including his current role at Rithum (Insight Partners) and former role at Service Express (Warburg Pincus).
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Career

Work history

1-2026
Chief Revenue Officer (CRO)
Rithum
1-2024 - 1-2026
VP of Sales & Channels
Service Express
3-2019 - 1-2024
Vice President Sales, N.A. at Adobe
Adobe
3-2017 - 3-2019
Head of Sales
Capital One
11-2016 - 3-2017
Head of US SMB Sales - Amazon Business
Amazon
In the press

Media appearances

Rithum Appoints Gregory Banning as Chief Revenue Officer and Caitlin Hauser as Chief Financial Officer. Featured in Business Wire
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Education
2000 - 2003
BS
Eckerd College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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