Gustavo Martinez Gutierrez

Evaluator
DISC Type : CSD

Strategic Products Director for Southern Europe at Visa

Madrid, Community of Madrid, Spain

Overview

Gustavo has no verified overview

Personality Overview

Hard To Convince

Quality Focused

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Gustavo has no verified topics they care about

Media Appearances

Gustavo has no verified media appearances

Work History

11-2021
Strategic Products Director for Southern Europe at Visa
3-2018 - 11-2021
Digital Solutions Director at Visa
3-2013 - 2-2018
Head of ecommerce and Digital Wallets Southern Europe at Visa
7-2007 - 3-2013
Head of Product Spain and Portugal at PayPal
1-2003 - 6-2007
Mobile Access Services Product Manager at France Telecom Spain

Education

2020 - 2020
Online Program from MIT Professional Education
2009 - 2009
Emerging Leaders Program from PayPal
2007 - 2007
Product Manager Certification Program from PayPal
2006 - 2006
Certificate - Creation and management of new services from Esade
2004 - 2004
Certificate - Marketing of new services from ESIC Business & Marketing School

More Information

Social Presence :

Prographics :

Exp : 26 Location : Madrid, Community of Madrid, Spain Job Level : Mid-senior Designation : Strategic Products Director for Southern Europe at Visa
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Insights For Selling To Gustavo

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gustavo is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Gustavo

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Gustavo move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Gustavo take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Gustavo

Personality Compatibility


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