Guy Bruce in

Guy Bruce

Login to view DISC.
Non Executive Director at British Safety Industry Federation (BSIF)
📍 Nantwich, England, United Kingdom

Guy Bruce is the CEO of Arco and a Non-Executive Director at the British Safety Industry Federation, specializing in business transformation and accelerating growth. He holds an MBA from the University of Birmingham and is consistently described by colleagues as an innovative, dynamic, and strategic leader who excels at driving results.

Outside of his executive roles, Guy shows a keen interest in the psychology of high achievement and resilience. He draws inspiration from the mindset of elite athletes, reflecting on how their dedication and ability to overcome challenges can be applied to unlocking performance in any field.

During a previous role, he organically grew business unit revenues by £151 million.

Read the full overview →
Experience
26 Years
Current Role
Non Executive Director
Job Level
Senior
Location
Nantwich, England, United Kingdom
Personality Overview

How Guy shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Guy cares about

Business Transformation
His career focuses on helping boards and shareholders resolve complex issues, unlock value, and lead turnarounds for companies like SIG plc and Interserve.
ESG & Net Zero
He actively promotes his company's journey towards net zero and highlights milestones from their ESG report, indicating a focus on sustainability and social impact.
+5 more topics Login to view topics
Career

Work history

2-2025
Non Executive Director
British Safety Industry Federation (BSIF)
12-2022
Chief Executive Officer
Arco: Experts In Safety
6-2020 - 12-2022
Managing Director (MD)
Independent Consultant - Growth & Repositioning
7-2018 - 6-2020
Managing Director (MD)
SIG plc
4-2010 - 6-2018
Managing Director (MD)
Interserve
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2003 - 2006
MBA
University of Birmingham
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Guy. Free, 10 seconds.