Haig Hanessian in

Haig Hanessian

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Independent Advisor at Primero AI
📍 Miguel Hidalgo, Mexico City, Mexico

Haig Hanessian is an executive leader specializing in scaling revenue and building high-performing teams for SaaS companies in international markets like Latam and Iberia. A graduate of the Texas McCombs School of Business EMBA program, colleagues describe him as a "consummate professional" and one of the best enterprise sellers theyve worked with.

He has a proven record of entering new markets and has twice scaled a business unit from zero to $20M in revenue while simultaneously growing the team from one to forty members in under three years.

Interesting fact: Haig is a nine-time Presidents Club winner, a recognition for top sales performers.

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Experience
4 Years
Current Role
Independent Advisor
Job Level
Senior
Location
Miguel Hidalgo, Mexico City, Mexico
Personality Overview

How Haig shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Haig cares about

Conversational AI
As the GM for Latam and Iberia at Decagon, his focus is on deploying AI concierges to enhance customer experience, a key area of his current professional life.
LatAm Market Entry
He has proven experience leading complex market entry and expansion strategies across Latin America, from Mexico to Argentina, for multiple technology companies.
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Career

Work history

8-2026
Independent Advisor
Primero AI
5-2026
GM Latam and Iberia
Decagon
2-2025 - 5-2026
Latam MD @Cognition
Cognition
12-2022
Board Member
BeeckerCo
12-2021 - 2-2025
Latam Business
Grafana Labs
In the press

Media appearances

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Education
2012 - 2014
EMBA
Texas McCombs School of Business
2002 - 2004
AA
Instituto Superior Mexicano-Alemán de Capacitación
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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