Haile Johnston

Observer
DISC Type : ic

Trustee at Jessie Smith Noyes Foundation

Philadelphia, Pennsylvania, United States

Overview

Haile Johnston is the Co-Founder and CEO of The Common Market, a nonprofit he started with his wife to connect communities with sustainable, locally grown food. He is a social entrepreneur focused on reforming food systems and driving policy change. Haile is a graduate of the University of Pennsylvanias Wharton School of Business.

Based in Philadelphia, Haile is a father of four who is passionate about building capacity in diverse communities. He and his wife also founded the East Park Revitalization Alliance in their Strawberry Mansion neighborhood. His work is inspired by his father, who sold fresh produce in North Philadelphia.

He was a Food and Community Fellow with the Institute for Agriculture and Trade Policy.

Personality Overview

Example Seeker

Value Driven

Assertive

They are generally good communicators and can be hard to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Sustainable Food Systems
Co-founded The Common Market to build a food system that connects local farmers to urban communities, promoting fair access to healthy food.
Social Entrepreneurship
His career is dedicated to creating nonprofit enterprises that address food insecurity and community vitality through entrepreneurial methods and policy reform.
Community Revitalization
Co-founded the East Park Revitalization Alliance to empower neighbors and improve his Strawberry Mansion community through environmental and health initiatives.

Media Appearances

The Common Market's Co-Founder, Haile Johnston, joined .... Featured in Instagram

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Work History

1-2016 - 6-2019
Trustee at Jessie Smith Noyes Foundation
3-2012 - 11-2024
Co-Founder, Chief Development Officer at The Common Market
7-2008 - 3-2012
PA State Director at Center for Progressive Leadership
3-2008
Co-Founder, Co-Chief Executive Officer at The Common Market at The Common Market

Education

1991 - 1995
Bachelor of Science (BS) from The Wharton School

More Information

Social Presence :

Prographics :

Exp : N/A Location : Philadelphia, Pennsylvania, United States Job Level : N/A Designation : Trustee at Jessie Smith Noyes Foundation
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Insights For Selling To Haile

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Help them understand the risk aspect fully while inspiring confidence
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Haile is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Haile

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Haile move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Haile take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Haile

Personality Compatibility


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