Hanna Läikkö

Questioner
DISC Type : c

Brand and Portfolio Strategy | Co-Founder at Inventress

United Kingdom

Overview

Hanna is a brand innovation and design leader with over 25 years of experience, co-founding Inventress to focus on brand and portfolio strategy. She combines strategic management consulting with creative business leadership to guide companies through large-scale transformations, including IPOs, crises, and M&A. She holds an MSc from Aalto University.

She is a systems thinker who believes in multi-disciplinary collaboration and nurturing conscious cultures within organizations. Hanna has a keen interest in sustainability, holding a certificate in Business Sustainability Management from the University of Cambridge, and focuses on creating sustainable business impact through her work.

Unique fact: Hanna has applied her brand transformation expertise to major global players like Nokia, embedding as a strategic consultant to direct their brand initiatives.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Brand Transformation
Her entire career, from Werklig to co-founding Inventress, is focused on designing and leading brand transformations for global companies and purpose-driven businesses.
Purpose-Driven Growth
At Inventress, she works with clients on systemic questions to design transformations specifically for purpose-driven growth and building beloved brands.
Conscious Cultures
She lists nurturing conscious cultures as a core part of her professional philosophy, emphasizing high engagement and collaboration in the workplace.

Media Appearances

Hanna has no verified media appearances

Work History

9-2021
Brand and Portfolio Strategy | Co-Founder at Inventress
12-2021
Growth Strategy | Board Advisory at Form
1-2023 - 2-2024
Brand Transformation | Strategy | Engagement at Werklig
9-2022 - 12-2023
Strategy | Business & Brand at BigSmall
3-2022 - 9-2022
Managing Director (Interim/Fractional) at NewTerritory

Education

2000 - 2001
Msc. from Aalto University
Certificate from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : 2 Location : United Kingdom Job Level : Leadership Designation : Brand and Portfolio Strategy | Co-Founder at Inventress
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Insights For Selling To Hanna

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hanna is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Hanna

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Hanna move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Hanna take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Hanna

Personality Compatibility


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