Hanna Lye in

Hanna Lye

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Vice President Brand, Marketing and Communication at Seco Tools
📍 Greater Stockholm Metropolitan Area, Sweden

Hanna is the Vice President of Brand, Marketing and Communication at Seco, bringing extensive experience from leadership roles at Epical, Enfo, Ericsson, and Telenor. She holds a Masters in Business Administration from Stockholm University and is recognized for her ability to drive organizational success through impactful, strategic communication. Colleagues describe her as wise, professional, positive, and charismatic.

A strong believer in people, she focuses on achieving results by energizing and inspiring her team. She emphasizes that leadership is about creating space for dialogue, collaboration, and innovation rather than delivering monologues.

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Experience
24 Years
Current Role
Vice President Brand, Marketing and Communication
Job Level
Senior
Location
Greater Stockholm Metropolitan Area, Sweden
Personality Overview

How Hanna shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Hanna cares about

Collaborative Leadership
Her social media posts emphasize creating space for dialogue and collaboration to innovate, with a philosophy of "WinningTogether."
Brand Strategy
At her prior company, Epical, she played a pivotal role in creating and implementing a new brand to improve competitive positioning and business growth.
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Career

Work history

9-2024
Vice President Brand, Marketing and Communication
Seco Tools
6-2023 - 9-2024
EVP Marketing & Communication (Enfo spin-off)
Epical
3-2022 - 6-2023
SVP Marketing & Communications
Enfo
2-2021 - 3-2022
Head of Communication, Ericsson Digital Services
Ericsson
5-2017 - 1-2021
Head of Internal Communication, Ericsson Digital Services
Ericsson
In the press

Media appearances

Hanna Lye appointed Vice President Brand, Marketing and Communication at Seco. Featured in Seco Tools
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Education
1996 - 1999
Master’s Degree
Stockholm University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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