Hannah Wood

Questioner
DISC Type : c

Product Marketing at Serval

San Francisco, California, United States

Overview

Hannah leads Product Marketing at Serval, focusing on AI agents for IT. Her career progressed from consulting in Bain & Companys Private Equity Group to a senior go-to-market role at Rippling, building deep expertise in tech commercialization. She is a graduate of Yale University.

Outside of her core marketing role, Hannah has a background in data analytics and policy, having researched and published on topics like data-driven partnerships and building inclusive smart cities. Her academic interests include applied quantitative analysis and cybersecurity.

Unique fact: As part of the Clinton Global Initiative, she developed a technical solution aimed at improving natural disaster relief.

Personality Overview

Not Easily Convinced

Price-Sensitive

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

AI for IT
Her current role at Serval is focused on marketing AI agents for IT, and her recent activity highlights new features and customer use cases in this specific domain.
Go-to-Market Strategy
Previously a Senior GTM Manager at Rippling, she has a strong background in bringing tech products to market and now leads product marketing at Serval.
Data Responsibility
She co-authored publications on data-driven public-private partnerships and the risks involved, indicating a keen interest in the ethical application of data analytics.

Media Appearances

Hannah has no verified media appearances

Work History

9-2025
Product Marketing at Serval
5-2024 - 8-2025
Senior GTM Manager at Rippling
8-2023 - 5-2024
Senior Associate Consultant at Bain & Company
6-2021 - 7-2023
Associate Consultant at Bain & Company
5-2020 - 12-2020
Researcher at Leiden Learning & Innovation Centre

Education

Bachelor of Arts - BA from Yale University
Chinese Language from University of International Business and Economics

More Information

Social Presence :

Prographics :

Exp : 7 Location : San Francisco, California, United States Job Level : N/A Designation : Product Marketing at Serval
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Insights For Selling To Hannah

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hannah is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Hannah

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Hannah move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Hannah take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Hannah

Personality Compatibility


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