Harrison McIntire in

Harrison McIntire

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Head of Digital, USA & Canada at SPORTFIVE
📍 New York, New York, United States

Harrison McIntire is the Head of Digital for the USA & Canada at SPORTFIVE, a leading global soccer marketing agency. He specializes in digital strategy for world-class sports properties, drawing on his experience with top European leagues and major tournaments. He holds a Master’s degree from Ohio University.

Outside of his executive role, Harrisons passion lies squarely in the intersection of sports and marketing. During his graduate studies, he was active on the Ohio Sports Administration Marketing Committee and served as a marketing assistant for the College of Business, showcasing a long-term dedication to the field.

His team recently invested over 100 hours researching US soccer fandom in preparation for the 2026 World Cup.

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Experience
16 Years
Current Role
Head of Digital, USA & Canada
Job Level
Mid-senior
Location
New York, New York, United States
Personality Overview

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Priorities

Topics Harrison cares about

US Soccer Growth
He is actively preparing for the 2026 World Cup by leading deep research into the nature of soccer fandom in the United States.
Digital Content Strategy
Leads the digital content strategy for major tournaments like the CONMEBOL Copa América 2024 and is actively hiring digital strategists for his team.
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Career

Work history

1-2024
Head of Digital, USA & Canada
SPORTFIVE
8-2023 - 1-2024
Sr. Director, Digital
SPORTFIVE
1-2022 - 8-2023
Director, Digital
SPORTFIVE
7-2020 - 12-2021
Senior Manager, Digital
SPORTFIVE
1-2019 - 6-2020
Digital Strategist
Gilt Edge Soccer Marketing
In the press

Media appearances

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Education
2016 - 2017
Master’s Degree
Ohio University
2015 - 2016
Master’s Degree
Ohio University
2011 - 2015
Bachelor of Science in Business Administration (B.S.B.A.)
Duquesne University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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